In our age of connectedness and online content, everyone is a publisher.  From the man on the street and his Facebook update to the biggest brands in the world, everyone has something to say.  Talking about ourselves online is the easiest way to be visible.  The trick for businesses with an online presence is how…

Over the past 2 years I’ve come across a handful of potential clients which inform me that they can get copy done cheaper overseas.  While I appreciate that there are other developing countries trying to claw their way out of whatever colonialism may have subjected them to, I do feel quite strongly about outsourcing your…

With 800 Million users already registered, Facebook is the premier social media website. With this opportunity to reach prospective clients, many businesses are creating Facebook pages to promote their products and services and build their social media presence. If you’re thinking of joining the ranks of these Facebook entrepreneurs, remember the golden rule: your page…

Many business owners become frustrated when their twitter presence doesn’t yield the results they were hoping for. Even if you tweet regularly, you’ll need a twitter plan – a strategy that includes writing monthly tweets in advance – in order to harness the power of this social media tool.