Why Businesses Struggle With Social Media
Social media marketing is the new frontier for businesses looking to attract new clients and make more sales by harnessing the power of the internet. Gone are the days when it was enough to have a simple ad on a search engine or place your website on an online directory – today’s online user must be approached through social media, and that is a challenge in itself.
Standing out from the crowd
The realm of social media is a crowded place. With millions of users on Facebook, more twitter feeds than you could follow in a lifetime, and a host of other social media sites just waiting to grab the attention of potential clients, your message really has to stand out from the crowd.
It’s also important to remember that web users don’t sign up with social media websites in order to read advertising material. Facebook is a place where friends and family connect, while twitter is like one big conversation between people who are seeking a really good chat. None of these users are there because they are looking for the latest product or service. These two factors spell out the challenge for any social media strategy.
Your message has to be compelling, unique, and must speak to the audience as individuals – with the same personal touch as their friends’ Facebook updates and tweets. If you’re able to craft a message like this, your social media strategy will be off to a great start.
Know Your Audience, Personally.
The key to compelling copy is to really know who your audience is. There’s no point in producing something so generic that anyone might read it – chances are, no one might read it. Instead, try to visualise the individual person you’re writing to, taking notes of the person’s dreams, desires, goals and personality. Think of someone you know who would fit the bill, and write a piece of copy that would blow them away. The ‘wow factor’ is a very important part of any content strategy. When it comes to attracting potential clients, you’ll see great results if your content is tailored to the person reading it – your newest client.