In content marketing, having concrete data and statistics to back up the points in your blog posts is a major signal of authority. When even a casual reader can see you know your subject and have done your research, this builds trust. Well-researched content is more likely to get shared and earn backlinks from other…

Month-to-month blogging for your business can be a time-consuming task, especially when it comes to thinking of fresh and enticing content titles! That being said, with enough creativity and a little bit of fore planning, it doesn’t have to become a monthly slog. Here are a few simple tricks of the trade to keep your…

If your goal is to reach targets such as sales uplift or more user registrations, then your content strategy needs to be goal-oriented and built around specific objectives and targets. Here are 5 reasons why your content plan should focus on end-goals rather than immediate vanity metrics such as ‘likes’: Vanity metrics don’t increase your…

Often, when presented with the idea of an online marketing campaign people are skeptical about the fact that it can generate invaluable sales leads which eventually convert to cash. It seems that although online marketing has been around for over a decade, there are still companies that don’t understand how putting together a good online…

Consistency is one of the hallmarks of good business practice. When your customer messaging and internal communications are consistent, you grow customers’ trust and keep internal operations running smoothly. A communications agent can help you maintain communicative consistency and more. Here are 5 reasons you could need one: You have an inconsistent brand voice  What…