Twitter – it’s a like a giant networking event where you can share with a captive audience all the knowledge, stories and opinions that matter to you without having to dress up, or even show up. You just have to speak up. And most importantly, listen. Here are six simple steps to working that room…

When it comes to making sure that you have all the online content you need to make an impact with your target audience, it can become a little overwhelming trying to figure out what needs content and what doesn’t. Below is a check-list which outlines what online content you should have and what type of…

Many business-to-business (B2B) companies, who’ve traditionally produced print publications in order to communicate with their target market, have realised that to survive in this digital age, they need to start publishing web content that either takes over from their print publications or functions hand in hand with them. Here are two ideas to get your…

Your best friend has a blog, your neighbour has a blog, heck – even your college professor has joined the ranks of the millions of bloggers out there.  Everyone seems to be in on – and enjoying – this blogging trend…that is, everyone except you. Maybe you don’t like following what everyone else is doing,…