The benefits of a well-planned content strategy can range from an enhanced brand identity to tangible increases in leads and sales. On the other hand, up to 95% of blogs on the internet are abandoned eventually, probably because they are seen as not being effective enough. How can businesses measure the effectiveness of their content…

Writing ‘compelling’ copy is one of the trademarks of any good copywriter. By compelling your readers, you are encouraging them to act, convincing them of the value of something (usually a product or service), and informing them in an entertaining way – without ever being pushy. If this is your goal as a writer, here…

Using copyright material without permission is one of the mistakes copywriters try to avoid the most. While it’s understandable that copyright holders should be protected by the law, we often don’t realise that there is a wealth of material we are permitted to use – as long as we credit the copyright holder. This is…

There was a time when SEO strategy was clear-cut. A domain name rich in keywords, templated page designs and lots of good anchor text was the first step. The site would then be included in as many web directories as possible, and also mentioned in blogs and social media platforms to draw visitors. This formula…