Direct online bookings on the website of your hotel, guesthouse or pension are not subject to third party commissions, cost less and are better for the bottom line of your accommodation establishment. When you offer travellers the functionality to book their accommodation on your site, you put them in the driver’s seat of their holiday….

The relevancy of LinkedIn in 2017 has a lot of people confused. The business social networking site has over 400 million users and is continuing to see a growth in publications. It is a place where industry partners meet and connect on a purely professional level. Of course active users may be somewhat less, but…

Two seconds – this is the miniscule amount of time marketers have to capture the attention of their audience in today’s society. We live in an age where time is no longer a luxury, but treated as a commodity, and Twitter is a platform that has made the most of this reality. Quite simply, Twitter…

As the New Year becomes a reality, it’s time to start looking ahead as to how you will grow and develop your brand in 2017. To truly gain traction, it pays to keep abreast of online marketing trends, so that competitors don’t beat you to capitalise on the latest winning tactic. There are many online…

In social media marketing, it’s often challenging working out which channel to target, given the broad range of social platforms and the demographic differences between their user bases. LinkedIn is a valuable channel for growing your reach. Due to its business focus, it’s especially useful for B2B marketing. Here are 5 basic pointers for using…