Social networking and blogging sites, like Facebook, Twitter, Instagram, Tumblr, and Pinterest, are increasingly being used as effective marketing tools.  By asking questions, marketing your events and sharing links to interesting or funny videos and articles, you’ll boost your fan base and drive traffic to your website. If you don’t manage your social media presence…

Remember those Tupperware and Avon parties our mothers used to go to, where an enterprising neighbour would get the ladies together for a few laughs and hopefully make a few Rands in the process? Well, that’s what Facebook advertising is, except without the embarrassing part where you have to ask your closest friends to put…

WHILE battered online content managers and webmasters heaved a sigh last week that Google’s new Hummingbird algorithm does not seem to have any new surprises in the page ranking stakes, its clear that major changes are afoot in the world of search engine optimisation (SEO). The Menlo Park, California-based search giant said the biggest change…

LinkedIn is great for people looking to build their personal brands and careers, but is it any good for building your business? The answer is yes, provided you understand the golden rule that social networks are built on connections between people and not businesses.  LinkedIn may be the business network, but it is really about…