Your event is in one week, tickets sales have gone well but it would be great to have a sold out event. This is how you can use online avenues to push last minute sales for those few remaining tickets. Google Adwords is like the friend with the vast social circle who always knows someone…

Until 20 or so years ago, the term ‘marketing’ referred only to offline campaigns. Yes, this even included technologically integrated platforms such as television. Ad agencies had no idea that in just a few short years after the arrival of the internet, it would become a catalyst that would not only offer an entirely new…

There is a lot of competition for online travel sites, the industry is huge and turns over billions in annual revenue.  There are literally thousands of travel sites all using keywords, links, hashtags and SEO practices in an attempt to stand out against the myriad choices for travel opportunities.  If you’re a small business your…

Any event company who markets to millennials by using traditional methods and age-old stereotypes of what young adults are looking for, will find themselves scratching their heads and poring over failed marketing strategies and a loss of sales.  While it makes sense for companies to market to millennials, after all, they are the largest generation…