There is absolutely no doubt that the rise of online marketing has played right into the hands of the travel industry.  Facebook, Twitter, Instagram and travel-writing blogs are a perfect ready-made platforms for vintage-filtered images of exotic destinations, with matching enticingly imaginative prose posted directly into the hands of those who have asked for it. …

With mobile bookings fast becoming the number one contributor to the billion dollar travel industry, it’s worth the extra time and budget to ensure that your pages are your highest contributor to conversion through ease of use. Optimise for mobile There is an ongoing debate about the pros and cons of mobile sites vs responsive…

The days of decorating lamp-posts with event posters, is… not quite over, but social media has definitely taken over in terms of effectiveness of “word-of-mouth” advertising. These days, marketing an event effectively online means the difference between an empty hall and a full venue. Many people make use of Twitter, Facebook and Instagram to get…

A few weeks ago Rafat Ali over at SKIFT coined a new term. He was trying to book a trip and was continuously confronted with the phenomenon of hate-selling. Through a series of tweets he documented his experiences and the hashtag spread like wildfire through Twitter, with many people relating their own experiences. It had…