One day you may have a brilliant idea for a Facebook post that you painstakingly write, or just out of the blue, a great response to a tweet comes to you. You may even share a really funny video that you think followers of your brand will perfectly relate to. Once it’s written, edited and…

Any company that fails to see the marketing goldmine that social media has provided for public relations, needs to seriously re-think their digital marketing strategy. Social media and PR have very similar roles in that they both deal with positive brand awareness as well as a degree of reputation management. Social media should not be…

According to The Content Marketing Institute, content marketing is defined as “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” Like most professions that are created through advancements in modern day technology, it takes a while…

If you are actively involved with keeping your website relevant in the search engines, then you’ll have noticed that Google’s search algorithms have changed faster than it takes to refresh a page. So just when you’ve updated your website, cleaned up the clutter and landed yourself a whole page closer to the top of the…