Be unique by stirring up your online food content

Jun 14th, 2016 in Content Generation, Online Marketing

Food blogging has become massively popular over the past decade. To some extent this is due to the rise of celebrity chefs and the hugely popular reality cooking shows, but it’s also because when you have to provide three meals a day, every single day – inspiration becomes a necessity and an online food resource…

Marketing Trends: When traditional recipes should make way for bite-sized convenience

Jun 8th, 2016 in Online Marketing, Web content marketing

There is a common misconception that a meal made the traditional way, by a local in its country of origin, beats the version that seemingly takes half the time and fewer ingredients. Non-traditional, however, doesn’t necessarily mean less satisfying or authentic just because you haven’t flown a thousand miles to taste it, or spent hours…

How to order content to suit your taste

Jun 1st, 2016 in Content strategy, Online Copywriting

We’ve all heard the old adage “you get what you pay for”, but does this really relate to everything in life? Well no, because in this wildly diverse state we call “life”, no two tastes are the same. Sometimes you get exactly what you wanted, and if you’re lucky that might just mean you don’t necessarily…

Your brain’s physique is as important as your body’s

May 25th, 2016 in Social Media, Web content marketing

You’ve just arrived home from your fourth gym session this week, because your body is your temple and you need to keep it in top form, right? Of course that’s right.  But while you’re exercising your body, your brain is wondering how full your inbox will be, or what you’re going to do this weekend…

How to serve a great blend of creative content

May 19th, 2016 in Content strategy, Online Marketing

Your online content can be created in exactly the same traditions as you would create the perfect dinner party meal.  The key to its success is in the blending of each individual course to create an ultimate meal that has people licking their lips and wanting for more. Fortunately, your online menu has already been…