How to beat Google at their own algorithm game

Jul 20th, 2016 in Content Generation, Online Marketing

Learning to navigate past Google’s continuously updated algorithms seems like a never ending game of Snakes and Ladders, just as you get near the top of the search results the algorithms change and you find yourself sliding back to page two. Just like the game, you can’t rely on luck – you have to constantly…

Stand out in the competitive world of food and nutrition

Jul 13th, 2016 in Social Media, Web content marketing

This decade has seen an escalating focus on food and everything that goes with it, from diet fads to exercise supplements to best home cooking practices and eating out consumer habits. With what would appear to be an ever-increasing growth in interest, the extent of ideas to promote your business within this industry has become limitless. Your website is a…

9 content ideas you can post whilst your coffee is brewing

Jul 7th, 2016 in Content Generation, Social Media, Web content marketing

Finding content for your blogs and social media can be a really exciting part of your day but also a little tedious and time-consuming. Here are 9 content ideas that you can write and post before your first customer arrives for their morning coffee. 1. Pay attention to current events Check the internet for interesting…

Top 5 Energy Boosters for your content marketing

Jun 29th, 2016 in Content strategy, Online Marketing, Web content marketing

We all know that if we begin to neglect our health, we start to get tired and lose our spark. Well the same goes for our website. If it’s not consistently maintained, it will very quickly lose its appeal and audiences won’t stay long. Fortunately, just like antioxidant-packed juices, all you need are a few…

7 ways of serving up online content in the same way as hosting a dinner party

Jun 22nd, 2016 in Online Copywriting, Online Marketing

Cooking up a great content marketing strategy uses the same methodology of hosting the dinner party of the year. Thought, careful preparation and just the right amount of spice are the key ingredients. Here’s a checklist of how to keep your online (and dinner party) guests happy; Stick to what YOU know The age old…