Since its inception, content marketing has gone through many changes, variations and total overhauls. This trend continues as we move into 2021 and beyond. Take a look at the content marketing trends we can expect to see as South Africans: A call for better content Not only does the research show that less is more…

Gaining the trust of your audience is a key step to converting casual blog readers into paying customers. Trust is why so many websites feature reviews and testimonials. Without signs that your brand has credibility, consumers have little to quieten their doubts. So how can you use content to build brand credibility? Create the perception of…

Click-through rates from paid ad campaigns can be high. Yet your cost per click or impression can also be expensive. Especially when there is high competition for your ad audience within your niche. So how do you increase your reach without paid advertising? Try these approaches: Create research-driven, original content Creating content for your niche based on…

“Marketing is a contest for people’s attention” said Seth Godin, but what this quote doesn’t tell us, is exactly how many people he is talking about. The growth of social media has happened so fast that it is almost immeasurable. Just over a decade ago, Facebook was a tool for University students, but today it…

Swapping an office cubicle for a coffee shop and a car for a bicycle is slowly giving rise to a new wave of digital nomads who are working smarter, rather than harder. With our never ending digital communication options, people are learning that they can be available from just about anywhere in the world, and…