How to order content to suit your taste
We’ve all heard the old adage “you get what you pay for”, but does this really relate to everything in life?
Well no, because in this wildly diverse state we call “life”, no two tastes are the same. Sometimes you get exactly what you wanted, and if you’re lucky that might just mean you don’t necessarily have expensive tastes.
Eating out is a good example of this;
A Michelin star or two is supposed to be the most prestigious of the world’s culinary accolades. Chefs become instant celebrities and patrons are grateful for the table they have waited a year to be seated at. For those who revel in culinary genius and salivate over a plate of food that could just as easily be displayed as artwork, this could be an experience you remember your entire life.
On the other hand, what if stiff white tablecloths and sliver cutlery make you uncomfortable? Hands up if you’re happiest with a burger and a beer?
What works for you may not work for me
This has nothing to do with a chef’s skillset, but rather our wonderfully diverse tastes. Applying the principle of rational choice means no one is right or wrong; humans will simply choose what is in their best self-interest.
The very same principle should be applied to outsourcing your content marketing. “Costly” could triple the viewership and interaction of one company, but completely distance the following of another, and vice versa.
Where you go for your content marketing should be where you feel most comfortable. In house marketing is the equivalent of offering home cooking. It’s budget-friendly, reliable and usually follows a tried and tested recipe. Outsourcing is about offering a new perspective on old favourites or brand new ideas that the greatest minds in your company’s “kitchen” couldn’t have cooked up.
Your online content is your company’s best PR.
These days a company rarely gets the opportunity to represent themselves in real time. Almost everything a person or another company wants to know will be found online. Therefore, the most important aspect of trusting someone with your online content is to ensure that they are serving exactly what you want and are willing to pay for. They should be flexible enough to understand what could provoke an adverse reaction and what will have your company’s audiences smacking their lips and coming back for more.
Like eating out, your online content should not just serve a tasty meal, but create an experience that flows seamlessly from the feeling you get when you arrive on your website, to the content you serve, and the feeling you are left with that makes you want to share your experience with friends.
If you don’t know what your audience’s tastes are yet, then a content agency will help you create a content menu that combines the best flavours, smells and ambience that will draw in the hungry masses. Hungry consumers, all wanting to experience a taste of what your company is offering.
Image credit: Flickr –Jérôme Decq
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