Marketing Your Next Event on Facebook

If you’re planning an event in the near future and looking for a unique and effective way of marketing it, look no further than Facebook. Every day, millions of users log on to Facebook and among them are a lot of potential guests who may be interested in your event. Whether you have a guest list in mind or are focussed in sparking interest for a public event, Facebook may be the perfect way to spread the word.

Getting Started
First of all, you’ll need to create your event. How you do this is up to you, but two major options you should consider are whether to create the event using your personal profile or using a fan page. The advantage of using your personal profile is that you have a list of friends who can be invited by private message. If you use a fan page, which is dedicated to the event, you will be able to upload photos and use the page as a content generation and marketing tool but friends who are invited will have to interact with you through the fan page updates.

Important Event Tips

Remember to give your guests 3 to 4 weeks notice of the event. That way, they will not only be able to fit your event into their schedules but will also be able to RSVP and spread the word to their friends in turn.
Use the best images and slogans for your event. If it looks fun and sounds engaging people will be lining up to attend!
State the event location very clearly as well as the starting time.
Finally, don‘t forget to select “anyone can view the event”. By doing so, you are allowing your invited guests to recommend the event – they will be doing some of the work for you.

Once you have invited your guests, and their guests, you will need a few simple strategies to maximise your RSVPs:

RSVP Strategies

Send event reminders to guests who have not responded to your invitation
A week before the event, message those who are attending and ask them to sign up for the event
To reel in those ‘maybe’ guests, send them a special message outlining the benefits and highlights of attending the event.

Share this post:

Testimonials

Dealing with Alfalfa is such a pleasure as they always meet tight deadline and supply quality copy. They have never let us as an agency down. We highly recommend Alfalfa and will definitely continue to use their expertise! -Amorphous New Media
Alfalfa Content Generator has been providing content generation services to me for quite some time now and I have always been incredibly impressed. They provide a very wide range of services, from the development of tweets and blogs all the way through to writing content for website pages. The service that I have received has always been both professional as well as personal, and thus far they have always been able to assist, regardless of my request. The pricing is incredibly competitive and the work has always been of a very high standard and delivered on time. The entire process of ordering and taking delivery of the work is also incredibly easy and hassle-free. I honestly very strongly recommend them to anyone looking for similar services. I am not aware of any other company out there that provides the same level and type of service at this price, and I have heard this from other people too. - Arebbusch Lodge
Working with Alfalfa Content Generator has been an absolute pleasure - we send them a list of blog titles and they magically come up with exactly what we're looking for. We wouldn't have been able to build the Now Novel brand (www.nownovel.com) nearly as quickly without the efficient and excellent service from Alfalfa. - Now Novel
Alfalfa has provided high quality work across a number of verticals at an excellent rate. The service has been exceptional and they have been a true pleasure to work with. Thanks Alfalfa we'll be working together for some time! - Focus Online
Many thanks for the outstanding and topical social media content that Alfalfa writes for Cape Realty International. Candice understands Cape Realty’s business requirements and consequently Alfalfa plays an integral part in the success of our business. The articles and tweets are relevant, topical and interesting, and have without doubt led to an increase in interest on our website and has led to an increase in confirmations. - Cape Realty
Candice has helped me to grow my website in leaps and bounds. Her combination of marketing expertise, social media knowledge, and strategic focus has helped shaped the future of my website from a simple blog into a viable commercial entity. Candice is very focused on customer service, and is able to deliver her services with high quality, on time, and at a competitive price. I would highly recommend her to anyone needing her services. - Aviation Central
Candice has been a great asset to the development of targeted content for Golfweather.com. Her professional approach leads to on time delivery and a great read for my users. Candice is always into optimising her service to get better results for my site and I look forward to working with her more in the future. - Golfweather.co.za

Share this post:

Recent Posts

Facebook

Testimonials