How to produce maximum content and still enjoy your holiday

Many jobs don’t simply stop when the holidays roll around and content marketing is one such jobs. To be effective on social media, you need to be continuously active. This means that the person responsible for the company’s web and social media rarely gets to take some time off to recharge, because their career and the company’s reputation depends on a consistent flow of brand communication.

Why, you might well ask, should everyone else get to lie on the beach for a week between Christmas and New Year, but not you? There is a solution that many people rely on.


Smart business people know that there has to be a balance between work and play in order to be able to function at maximum effectiveness both at work and at home. Every employee needs a break. This also means that production at the office is usually stretched tightly across a few employees (who aren’t playing Werewolf!) still at the office over holidays.

It’s better to do one job well, or none at all, than to do only ten percent of five different jobs, right? Or as Byron Dorgan simply stated; “Working hard and working smart sometimes can be two different things”.

This is where clever delegation is essential. Content marketing doesn’t always have to be performed by in-house staff. With little more than a solid brief, your content needs can be handed over to companies that specialise in taking over the responsibility of ensuring that as far as the public knows, your company runs on maximum output 365 days a year.

Outsourcing doesn’t necessarily mean letting go the reins altogether

Work smarter not harder. Note the tasks that take up a lot of time and assign these to someone else. Usually it’s the actual writing work, which is exactly what industry partners like freelancers and content agencies specialise in.

You don’t have to completely hand over the reins if you’re worried about consistency, either. The digital age has given us remote access to everyone, everywhere so you can arrange a pre-determined hour or two a day or even once a week to guide, advise, proofread and edit work that is being done by a freelancer or a content agency – without leaving your office, bedroom, mountain cabin or beach house.

If you’re at the office with limited team resources you don’t have to stress about producing enough content on your own, which rarely can be done by just one staff member. Instead you can spend your valuable time focussing on the strategy for next year’s brand presence and identifying new areas of focus while the content is produced for you.

When the new year rolls in and the office is buzzing with a renewed enthusiasm and resolutions to increase productivity, instead of spending the first month of the year playing catch-up, you’ll already be ahead of the game, which in this fast-paced digital world is the smartest business move you can make.

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