Important Online Marketing Terms

Aug 1st, 2011 in Content Generation, Online Copywriting, Online Marketing

The thing with seeing new clients is that so often I see what seems like fear crossing their faces when I launch into trying to explain why content is so important in terms of marketing your website. I think this fear is related to the big and mostly strange words I have to use, and…

The New Consumer Protection Act: What Rights Do Consumers Have?

Jul 25th, 2011 in Online Marketing, Social Media

Have you ever wondered what rights you have as a consumer? Consumers are defined as private individuals, members of a consumer interest group, people acting in the public interest and people acting on behalf of others who are incapacitated. The definition does not include the government, though it may cover certain types of businesses. If…

Getting a blog off the ground

Jan 31st, 2011 in Content Generation, Online Copywriting, Online Marketing, Social Media

When it comes to online marketing, one of the easiest ways to rank within Google is to have continuously updating, relevant content on your site – a blog will help you achieve just that. Of course just installing a blog and then sitting back will also not help, the original content needs to be coming…

Generating Search Engine Friendly Copy

Jan 24th, 2011 in Content Generation, Online Copywriting, Online Marketing

I guess the first question should be “What is Search Engine Friendly Copy?” When someone types into a search engine (like Google, Yahoo etc), they will expect to find sites which are relevant to their search. You are ranked according to a number of things, the most basic being: