Food writing is a job many people covet. Eating in all the new restaurants and then writing about it? Sounds like the nicest job in the world. Which it probably is, to food writers who have spent years honing their skill and earning the respect of restaurant owners, chefs and the public? You see, it…

According to The Content Marketing Institute, content marketing is defined as “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” Like most professions that are created through advancements in modern day technology, it takes a while…

If you are actively involved with keeping your website relevant in the search engines, then you’ll have noticed that Google’s search algorithms have changed faster than it takes to refresh a page. So just when you’ve updated your website, cleaned up the clutter and landed yourself a whole page closer to the top of the…

There is a lot of competition for online travel sites, the industry is huge and turns over billions in annual revenue.  There are literally thousands of travel sites all using keywords, links, hashtags and SEO practices in an attempt to stand out against the myriad choices for travel opportunities.  If you’re a small business your…

Any event company who markets to millennials by using traditional methods and age-old stereotypes of what young adults are looking for, will find themselves scratching their heads and poring over failed marketing strategies and a loss of sales.  While it makes sense for companies to market to millennials, after all, they are the largest generation…