What exactly is a content marketer?
According to The Content Marketing Institute, content marketing is defined as “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
Like most professions that are created through advancements in modern day technology, it takes a while to formally settle on a defined role as a “content marketer”. The above definition of content marketing doesn’t quite express the skills it takes a content marketer to produce the “valuable, relevant and consistent content”.
With so many different types of content being created and maintained on a number of platforms, the role of a content marketer can be a complicated one. Most importantly they need to have the vision to turn an idea into content that uses words and visuals in such a way that will lead to a conversion, which is a paying, loyal follower of a particular brand.
The sale of a product or service can depend almost entirely on the quality of content that is shared online. If the content is inconsistent, or doesn’t engage with an online audience, it will most likely be passed over for one that does.
Money doesn’t go as far as it used to, and people are a lot more likely to spend their money on brands that they trust. This is gained through an online audience’s interactions with the brand, and vice versa.
A clever content marketer knows exactly how to promote content so that it reaches the widest online audience that it possibly can, and not only speaks their language but gets them to listen to what’s being said. It doesn’t end there, because listening isn’t enough, good content needs to be good enough to get them to subscribe, become paying customers and then remember you when they need that product again.
Successfully achieving this with online content is both an art and a science – content marketers need to be brilliant researchers, excellent storytellers, as well as strategists and attentive psychologists.
