Are you frustrated because you know how important internet marketing is for your business, but you either just don’t know where to start, or you have some idea but you are not sure how it all fits together? If this sounds familiar then I have some great news for you – GetSmarter together with the…

Yes, there really is a difference between copywriting and copyright. I am a writer, and I write copy; thus, I am a copywriter. Copy is a form of expression that promotes a person, business, opinion or idea. In addition to promotion, copy is written to raise awareness, to educate or to persuade. Copy is defined…

The thing with seeing new clients is that so often I see what seems like fear crossing their faces when I launch into trying to explain why content is so important in terms of marketing your website. I think this fear is related to the big and mostly strange words I have to use, and…

When it comes to online marketing, one of the easiest ways to rank within Google is to have continuously updating, relevant content on your site – a blog will help you achieve just that. Of course just installing a blog and then sitting back will also not help, the original content needs to be coming…

I guess the first question should be “What is Search Engine Friendly Copy?” When someone types into a search engine (like Google, Yahoo etc), they will expect to find sites which are relevant to their search. You are ranked according to a number of things, the most basic being: