Earlier this year many sites experienced a serious drop in ranking when Google rolled out a new Algorithm dubbed Google Panda 2.2. Panda is just one of about 500 algorithmic search tweaks Google makes each year. One thing Google addressed with Panda 2.2 is the issue of scraper sites – websites that republish other people’s…

Are you frustrated because you know how important internet marketing is for your business, but you either just don’t know where to start, or you have some idea but you are not sure how it all fits together? If this sounds familiar then I have some great news for you – GetSmarter together with the…

Yes, there really is a difference between copywriting and copyright. I am a writer, and I write copy; thus, I am a copywriter. Copy is a form of expression that promotes a person, business, opinion or idea. In addition to promotion, copy is written to raise awareness, to educate or to persuade. Copy is defined…

The thing with seeing new clients is that so often I see what seems like fear crossing their faces when I launch into trying to explain why content is so important in terms of marketing your website. I think this fear is related to the big and mostly strange words I have to use, and…