Recent trends in customer behaviour show that people are opting to buy from local businesses, using the internet to find an appropriate company and relying on customer reviews to make their final buying decision. Whether you own a restaurant or café, a laundry business, a B&B, or deliver specialised products like wines and chocolates to…

Whether you use Twitter for business or personal use, you may be pleasantly surprised at the number of people following you. Even if your Tweets are reaching hundreds of followers you should be asking the simple question: “Are they really paying attention to what I say?” If you are a business owner who is exploring…

Internet marketing professionals and content writers often use Facebook as a platform for marketing and communications. This internationally popular website with millions of users is one of the most-visited on the internet, from the occasional user who logs in a few times a week to the Facebook addicts who just can’t get enough of social…

If you are involved in internet marketing, be it web design, article writing, or any step in the marketing process you may be aware of the recent changes Google has made to its search ranking algorithms. If you’re concerned that these changes will affect the rankings of the websites you design, manage or market, you…