The Future of Websites

Dec 13th, 2011 in Content Generation, Online Copywriting, Online Marketing

If you’re a long-time internet user, think back 5 or 10 years to the sites you used the most in those days – chances are you don’t visit most of them anymore. The websites you do still visit probably include search engines, email sites, or a favourite news or blog site that keeps drawing you…

Email Marketing: What Lies Ahead?

Dec 8th, 2011 in Content Generation, Online Copywriting, Online Marketing

Before the days of the internet, there was email. As the web has developed, especially with the popularity of sophisticated social media tools, some internet marketing professionals have questioned the power of email to carry a brand message or attract users to a website. Could email be a thing of the past, best left out…

The Future Role of Content in SEO

Dec 6th, 2011 in Online Marketing

Many SEO specialists and writers alike will be familiar with the old saying, ‘content is king’. For a long time this approach to SEO has yielding great results, drawing internet traffic and rankings to sites which are carefully designed and contain excellent content. However, with the new Google Panda update and the rise of new…

Facebook or Google+?

Dec 1st, 2011 in Social Media

Since its launch in February 2004, Facebook rapidly overtook its competitors to become the internet’s most popular and commercially valuable social media site. Today, with over 800 million users, it has become an essential platform for internet marketing as well. The new F8 upgrade, which replaces the traditional facebook page with a timeline, promises to…

How to Beat Writer’s Block

Nov 29th, 2011 in Content Generation, Online Copywriting

Ask any writer what his or her greatest challenge is and you’ll probably get the same answer: writer’s block. If you sometimes feel a little apprehensive looking at a blank page or computer screen, you aren’t alone. In fact, difficulty in starting a piece of writing is one of the three most common problems that…