If you’re in any way involved in your company’s website, you’ll know that to engage with your target audience online, you need compelling web copy – for your website, newsletter, blog and social media updates. You could write your own, but this will only work if you have a sound understanding of the current digital environment, and…

You’ve probably heard how important it is to have a blog, either as a separate site or as an adjunct to your company website. A blog is a vital part of your business’s online participation, as it is the perfect platform for you to share your thought leadership and expertise, while interacting with your target…

GOOD content: We all know it when we see it, but what is it? The question is more important than ever in the wake of upgrades to Google’s algorithms that have shaken up the search engine optimisation (SEO) sector. So, what is the confused SEO practitioner to do in this brave new world where content quality…

DAMNED if you do and damned if you don’t. That’s the reality today for many of us lowly grunts in the search marketing trenches, especially as far as backlinks go. Backlinks remain the most important factor determining its Google page ranking, but the search giant is getting increasingly picky about the nature of those links. The…