Why Internet Marketing Is Important for YOU: 5 Reasons
The ‘digital revolution’ has meant that more people than ever before now turn to the web first to find products and service providers. Whether you offer an indispensable service or ground-breaking product, without a digital presence you are missing out on a massive potential customer base. Here are 5 reasons why internet marketing is important for you:
1. Digital marketing lets you get granular with targeting
In traditional print media, the degree to which you can specify your niche is limited. A real estate agent, for example, can advertise in a property magazine. Yet digital marketing lets you target potential customers or clients with much more specificity. Through creating content with the right keywords, an estate agent can attract the notice of property buyers and sellers in a specific geographic area (such as a particular suburb or city).
Being able to target more precisely makes it easier to gain the notice of people who are primed to convert into customers.
2. Internet marketing is essential for building your brand
‘Social proof’ (the number of likes your brand’s official Facebook page has, for example) signals to potential customers that your brand is loved and trustworthy. Internet marketing done well makes it possible to build social proof over time until your brand is a household name. Again, we use real estate as a prime example, as proud new homeowners are more than happy to affirm the service and integrity of your company by liking and sharing your space – trust and word of mouth marketing.
3. Effective content marketing establishes your authority
When you regularly publish great content to your social media channels or professional blog, content that is relevant to your industry and timely, your authority will grow. Effective content marketing shows potential customers and influencers in your industry alike that you know your field, cementing your expertise and relevance in a shifting and otherwise fickle marketplace.
4. Internet marketing will yield high ROI if you optimise your approach
Some channels for publicising your business are expensive. Paid ads in print or on television are costly, and often unmanageable for small businesses and start-ups in particular.
When you host your own corporate blog, you can pay for online content creation and save on the high cost of advertising in a crowded, ultra-competitive print or broadcasting space. For low investment, you can net high returns using digital marketing strategies.
5. Content marketing opens up key customer insights
One of the many ways internet marketing and content marketing in particular can benefit you is that you can get valuable insights into what motivates and moves your target market. Monitoring customer response to blog posts and social shares will give you a clear view of what resonates with your audience. These insights in turn can help you develop better messaging and a better overall product or service.
