How to dominate in a competitive niche using digital marketing strategy

The digital space is crowded, and this can make it hard for your business to stand out, especially if you occupy a competitive niche. Yet you can dominate, even in a highly competitive niche such as real estate if you use a sound digital marketing strategy. Here are 4 tips for using content marketing to surpass competitors:

1: Grow your newsletter using freebies

Email marketing remains an effective way to build your audience and rope more people into your sales funnel. Free giveaways such as an eBook guide relevant to your target market’s needs create a strong incentive to sign up for a mailing list. A real estate company, for example, could offer a free eBook consisting of preparatory checklists to go through pre-purchase and pre-sale. A free giveaway that gives value gets people interested in what your business offers.

2: Guide subscribers to take desirable actions using drip email campaigns

Drip email campaigns present an effective way to steer subscribers to take actions on your website (such as registering or requesting a consultation). Keep in mind that very frequent mails can come across as pushy, especially if the tone is wheedling. Instead, make sure every mail in a drip campaign – a slowly-released sequence of mails educating subscribers – is helpful and to the point, giving prospective customers a small win.

3. Make your online content go one step further

To outshine competitors, your online content needs to give that extra level of value that sets it apart. If a commercial estate agency’s competitor has a blog post on the top ten residential markets in Cape Town, for example, the agency could go one step further and write a piece sharing the top ten residential markets in each of South Africa’s major cities. Always aim to make your online content cover what your competitors have covered, plus more.

4. Amplify the reach of your online content using social media

To get more eyeballs on your best online content, use social media wisely. Set up Google Analytics if you haven’t yet and determine which social media channel brings you the best-converting website traffic. Share your best content to the best performing platforms regularly to amplify your reach and bring more leads to your website.

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