Copywriting vs. Copyright: Do you know the difference?

Yes, there really is a difference between copywriting and copyright. I am a writer, and I write copy; thus, I am a copywriter. Copy is a form of expression that promotes a person, business, opinion or idea. In addition to promotion, copy is written to raise awareness, to educate or to persuade.

Copy is defined as any written content intended for destinations such as a website, sales letters, articles, books, ads, brochures, press releases, radio, television, scripting and more. All the TV and radio commercials were written by copywriters. The websites you visit for information and articles you find on certain topics, is also seen as copywriting.

Ads in newspapers, articles in magazines and brochures you find almost everywhere is all done by copywriters. A content generator offers the services of copywriting. In fact, it is one of the most sought after services in the writing industry.

So, when you read somewhere about someone offering article writing services, travel content or blog content, you can simply accept that they specialize in copywriting, and it is probably one of their main sources of income.

Copyright on the other hand, is a form of protection. Copyright is a right under the law that protects an author’s original expression of an idea. This includes literary, dramatic, musical, artistic and certain other intellectual works.

The owner of a copyright has the exclusive right to reproduce the work in copies, to distribute copies by sale, rental, lease or lending and to perform or display the work publically. Yes, this is an actual law, just like driving under the influence of substances, and people who violate these rights will most definitely be prosecuted.

As you can see, even though these two terms may sound the same, they are actually two entirely different things. If you need content written for your website or blog, hire a copywriter or contact us. If you are looking at releasing a new album soon, speak to a lawyer about your copyrights, or research it on the internet.

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