All businesses are not created equal – make sure you stand-out online
These days, most things ‘business’ aren’t happening over a counter-top, they’re happening online. With over one billion websites available at the click of a button, making yours stand-out is one of the major challenges faced by business today. That being said, it’s easier than you think.
If you want to stand out from the rest, it’s important to get an idea of not only where people look, but how they look, and what it is they’re seeing when they look.
Take for example a potential customer at an auto-dealer. From the moment they step into the dealership, a sales representative has a number of clues at their disposal – his or her attire, mannerisms, body language and possibly even a sight on arrival of what they already drive – these are all indicators that can help them direct their client toward an appropriate vehicle.
Simple in the flesh, but what indicators exist online?
Being able to stand-out in this day-and-age requires a deep understanding of your market, so that you can still have a meaningful conversation without ever having to set foot in the same room.
For more than twenty years people have been under the assumption that the amount of clicks a website receives is a direct reflection on the popularity of a business. Research however, indicates that much of this traffic (more than 50%) is generated without actual engagement, with viewers closing opened tabs within 15 seconds of the page being opened.
Of course, getting people to open an article is the first step in the right direction, but keeping them there is the real challenge. Studies have proven that if you’re able to keep someone’s attention online for at least three minutes, you’ve got a return client. In order to do that, you need quality content, generated to communicate directly with the needs and interests of your clientele.
These days it is imperative for businesses to continually adapt to our ever-changing environment, and to consistently relate this in a way that consumers understand. It is precisely because today’s interactions do not happen on a one-on-one level that business needs to pay attention to the person in order to be noticed.
