Any event company who markets to millennials by using traditional methods and age-old stereotypes of what young adults are looking for, will find themselves scratching their heads and poring over failed marketing strategies and a loss of sales.  While it makes sense for companies to market to millennials, after all, they are the largest generation…

Facebook has taken over from our letter boxes, and has allowed us to create an online invitation that you can use to either invite a select few people, everyone on your friends list or the entire world, to your event.  It may not be a true reflection of the amount of people who will actually…

With mobile bookings fast becoming the number one contributor to the billion dollar travel industry, it’s worth the extra time and budget to ensure that your pages are your highest contributor to conversion through ease of use. Optimise for mobile There is an ongoing debate about the pros and cons of mobile sites vs responsive…

The days of decorating lamp-posts with event posters, is… not quite over, but social media has definitely taken over in terms of effectiveness of “word-of-mouth” advertising. These days, marketing an event effectively online means the difference between an empty hall and a full venue. Many people make use of Twitter, Facebook and Instagram to get…

A few weeks ago Rafat Ali over at SKIFT coined a new term. He was trying to book a trip and was continuously confronted with the phenomenon of hate-selling. Through a series of tweets he documented his experiences and the hashtag spread like wildfire through Twitter, with many people relating their own experiences. It had…