According to The Content Marketing Institute, content marketing is defined as “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” Like most professions that are created through advancements in modern day technology, it takes a while…

If you are actively involved with keeping your website relevant in the search engines, then you’ll have noticed that Google’s search algorithms have changed faster than it takes to refresh a page. So just when you’ve updated your website, cleaned up the clutter and landed yourself a whole page closer to the top of the…

Engaging customers with humour is an easy way to win over your audience and gain a larger following, because people are a lot more likely to share content that makes them laugh. Nandos have built their brand around the witty remarks it makes about local news items that they link back to their product or…

Until 20 or so years ago, the term ‘marketing’ referred only to offline campaigns. Yes, this even included technologically integrated platforms such as television. Ad agencies had no idea that in just a few short years after the arrival of the internet, it would become a catalyst that would not only offer an entirely new…

There is a lot of competition for online travel sites, the industry is huge and turns over billions in annual revenue.  There are literally thousands of travel sites all using keywords, links, hashtags and SEO practices in an attempt to stand out against the myriad choices for travel opportunities.  If you’re a small business your…