Strategic PR

Mar 26th, 2015 in Online Marketing, Social Media

Even if you’ve been an advocate of online PR for a while now and it’s worked for your business in a general sense, you might still like to refine your online offering to attract a target market that’s spot on. Here are a few strategies that could help you do just that. Search engine optimisation…

Tips for using online PR

Mar 19th, 2015 in Online Copywriting, Online Marketing, Social Media

Advances in technology and the digitisation of our lives has changed the way in which we interact and do business. Marketing your business has never been easier in the online space. But if you’re a newbie looking for advice on how to start off in online PR, you may like to apply these tips. Has…

What is “online public relations”?

Mar 12th, 2015 in Online Marketing, Social Media

Are you running a small business and would like to get the word out there about your product or service? And does this conjure up images of a big scary agency that wants to get you onto TV and radio, as well as into the most popular print publications, by charging a retainer for which…

How to write great content for Twitter

Jan 20th, 2015 in Content Generation, Social Media

What is Twitter? I’ve outlined this platform pretty well here and here. What does it do for your business? Having a Twitter profile increases your online footprint and offers another channel for your community to communicate with you.  Google also indexes tweets, so there are clear SEO advantages to being active on this platform. Tone…

How to write content for your business Facebook page

Jan 13th, 2015 in Content Generation, Online Marketing, Social Media

What is Facebook? If I have to answer this question then you’ve been living under a rock some place cold and deserted. Find out more about Facebook here. What is a Facebook fan page? Facebook allows businesses to create fan pages in order to engage with their target market.  A fan page is similar to…