Tips for using online PR
Advances in technology and the digitisation of our lives has changed the way in which we interact and do business. Marketing your business has never been easier in the online space. But if you’re a newbie looking for advice on how to start off in online PR, you may like to apply these tips.
Has your copywriter created a masterpiece that draws in the reader and explains succinctly and accurately just what your business does? If this is the case and few edits are needed, your next step is to ensure that your media release, and in fact your entire website, gets maximum exposure among the right people.
Think Search Engine Optimisation
SEO optimises your content by making it highly visible in search engines like Google and Yahoo. But even with the most interesting or accurate information about the type of work you do, it takes a skilled webmaster to get your website to the top page of results. On the other hand, if your content is topnotch, it is in their interests to list you at the top of the heap. All in all, investing in an SEO specialist is a wise decision.
Research has shown that the majority of the editors your PR will be pitching to, will have both Twitter and Facebook accounts. Because it is in the interests of these editors to be associated, even bombarded, with interesting content, suggest to your PR that she prioritises interacting with them on social media into her daily schedule.
Act Strategically
A junior copywriter might prefer a thorough approach where they target each and every journalist on a particular beat, e.g. finance. But a way more intelligent approach would be for them rather to nurture relationships with a select bunch of editors, at the prominent online media. By sending out your quality content for use by those titles with most reach in your niche, your campaign is sure to have maximum impact on its designated target market.
Written by: Vanessa Rogers
