Social media marketing is the new frontier for businesses looking to attract new clients and make more sales by harnessing the power of the internet. Gone are the days when it was enough to have a simple ad on a search engine or place your website on an online directory – today’s online user must…

The benefits of a well-planned content strategy can range from an enhanced brand identity to tangible increases in leads and sales. On the other hand, up to 95% of blogs on the internet are abandoned eventually, probably because they are seen as not being effective enough. How can businesses measure the effectiveness of their content…

Since its launch in February 2004, Facebook rapidly overtook its competitors to become the internet’s most popular and commercially valuable social media site. Today, with over 800 million users, it has become an essential platform for internet marketing as well. The new F8 upgrade, which replaces the traditional facebook page with a timeline, promises to…

Do you sometimes feel like your social media presence isn’t bringing you the results you’d like? Maybe you started out with a lot of interest and activity that has dwindled, or you may feel that your campaign lacks focus and isn’t attracting the kind of attention you’d like. Whatever the cause of your social media…

The power of social media to carry a marketing message is now being harnessed by businesses around the globe. From Facebook pages to Twitter feeds and many more specialised applications, social media networks are changing the definition of “word of mouth” as prospective clients are made aware of new products and service providers through a…