Many business-to-business (B2B) companies, who’ve traditionally produced print publications in order to communicate with their target market, have realised that to survive in this digital age, they need to start publishing web content that either takes over from their print publications or functions hand in hand with them. Here are two ideas to get your…

The origins of blogging The world of blogging can be an impenetrable fog for those not clued up on exactly what blogging is and how it can be utilised – the term “blog” is rather vague, which doesn’t help either. The word “blog” originates from “weblog”, a term coined in the 1990’s, which was simply…

Over the past 2 years I’ve come across a handful of potential clients which inform me that they can get copy done cheaper overseas.  While I appreciate that there are other developing countries trying to claw their way out of whatever colonialism may have subjected them to, I do feel quite strongly about outsourcing your…

With 800 Million users already registered, Facebook is the premier social media website. With this opportunity to reach prospective clients, many businesses are creating Facebook pages to promote their products and services and build their social media presence. If you’re thinking of joining the ranks of these Facebook entrepreneurs, remember the golden rule: your page…

Many business owners become frustrated when their twitter presence doesn’t yield the results they were hoping for. Even if you tweet regularly, you’ll need a twitter plan – a strategy that includes writing monthly tweets in advance – in order to harness the power of this social media tool.