Be unique by stirring up your online food content

Jun 14th, 2016 in Content Generation, Online Marketing

Food blogging has become massively popular over the past decade. To some extent this is due to the rise of celebrity chefs and the hugely popular reality cooking shows, but it’s also because when you have to provide three meals a day, every single day – inspiration becomes a necessity and an online food resource…

Marketing Trends: When traditional recipes should make way for bite-sized convenience

Jun 8th, 2016 in Online Marketing, Web content marketing

There is a common misconception that a meal made the traditional way, by a local in its country of origin, beats the version that seemingly takes half the time and fewer ingredients. Non-traditional, however, doesn’t necessarily mean less satisfying or authentic just because you haven’t flown a thousand miles to taste it, or spent hours…

How to serve a great blend of creative content

May 19th, 2016 in Content strategy, Online Marketing

Your online content can be created in exactly the same traditions as you would create the perfect dinner party meal.  The key to its success is in the blending of each individual course to create an ultimate meal that has people licking their lips and wanting for more. Fortunately, your online menu has already been…

How to create and consume great content

May 11th, 2016 in Content Generation, Online Copywriting, Online Marketing

Food writing is a job many people covet. Eating in all the new restaurants and then writing about it? Sounds like the nicest job in the world. Which it probably is, to food writers who have spent years honing their skill and earning the respect of restaurant owners, chefs and the public? You see, it…

Blogging fit – 5 smart ways to keep fans interested

May 5th, 2016 in Online Marketing, Social Media, Web content marketing

Trying to send a message across the internet is almost impossible without loyal followers already listening to what you have to say.  Whether you are a lone writer or a large company CEO, there are so many people and businesses all trying to get their word across, that collecting followers –and keeping them, is one…