Any event company who markets to millennials by using traditional methods and age-old stereotypes of what young adults are looking for, will find themselves scratching their heads and poring over failed marketing strategies and a loss of sales.  While it makes sense for companies to market to millennials, after all, they are the largest generation…

Facebook has taken over from our letter boxes, and has allowed us to create an online invitation that you can use to either invite a select few people, everyone on your friends list or the entire world, to your event.  It may not be a true reflection of the amount of people who will actually…

There is absolutely no doubt that the rise of online marketing has played right into the hands of the travel industry.  Facebook, Twitter, Instagram and travel-writing blogs are a perfect ready-made platforms for vintage-filtered images of exotic destinations, with matching enticingly imaginative prose posted directly into the hands of those who have asked for it. …

With mobile bookings fast becoming the number one contributor to the billion dollar travel industry, it’s worth the extra time and budget to ensure that your pages are your highest contributor to conversion through ease of use. Optimise for mobile There is an ongoing debate about the pros and cons of mobile sites vs responsive…

The days of decorating lamp-posts with event posters, is… not quite over, but social media has definitely taken over in terms of effectiveness of “word-of-mouth” advertising. These days, marketing an event effectively online means the difference between an empty hall and a full venue. Many people make use of Twitter, Facebook and Instagram to get…