Search engine optimisation (SEO) has become an essential tool to surviving in the crowded, competitive and ever-changing online world. SEO seeks to understand how search services such as Google rank the relevance of a web page according to given search terms, and to use this to tweak content to boost a page’s visibility to potential…

When it comes to making sure that you have all the online content you need to make an impact with your target audience, it can become a little overwhelming trying to figure out what needs content and what doesn’t. Below is a check-list which outlines what online content you should have and what type of…

Many business-to-business (B2B) companies, who’ve traditionally produced print publications in order to communicate with their target market, have realised that to survive in this digital age, they need to start publishing web content that either takes over from their print publications or functions hand in hand with them. Here are two ideas to get your…

Your best friend has a blog, your neighbour has a blog, heck – even your college professor has joined the ranks of the millions of bloggers out there.  Everyone seems to be in on – and enjoying – this blogging trend…that is, everyone except you. Maybe you don’t like following what everyone else is doing,…

The origins of blogging The world of blogging can be an impenetrable fog for those not clued up on exactly what blogging is and how it can be utilised – the term “blog” is rather vague, which doesn’t help either. The word “blog” originates from “weblog”, a term coined in the 1990’s, which was simply…