Advances in technology and the digitisation of our lives has changed the way in which we interact and do business. Marketing your business has never been easier in the online space. But if you’re a newbie looking for advice on how to start off in online PR, you may like to apply these tips. Has…

The networking, educational and sheer entertainment benefits of social media are indisputable. However, to be successful in this medium, you need to be willing to put in a lot of work, while being both consistent and flexible.  It’s easy to run out of steam if you don’t pace yourself.  Here are five rules to help…

Lately, there’s been a new debate raging in the content marketing world. This time it’s not about the quality of content we should be producing (which should be awesome at all times), but how long it should be: just how many words should fill each blog post, article, or case study you write? Let’s find…

What’s the number one goal of any website owner? Nine times out of ten, it’s high search engine rankings – and hopefully a whole lot of new customers. Question is, how do you get your website to climb up the rankings? Let’s ask Google. Google updates, authority, and why content is still king Google loves…

Great website content is essential for any small business with goals of building a solid customer base. Business blog writing is intended to inform readers about products, services and the latest news about the given small business. Blog writing on a consistent basis is an excellent means of keeping up customer interest, and longer blog…