How the mobile phone is affecting your travel business marketing

Aug 19th, 2015 in Online Copywriting, Online Marketing, Online Travel writing, Web content marketing

If you are in the tourism industry you should already have a responsive website. Buying tickets and booking accommodation for a last minute weekend getaway whilst driving to the location is how many people are making travel plans these days. If you are at all online proficient you would have heard about the new clampdown…

How to use a stuffed toy to increase conversion

Aug 12th, 2015 in Online Copywriting, Online Marketing, Web content marketing

Travel is something that most people dream of. A travel company is the gatekeeper of those dreams and content is what makes dreams come true. Having a strong online presence is great, using the right imagery through videos, photographs and descriptive text that gains thousands of visitors every month is also great. But only if…

5 easy ways to be bad travel writer

Aug 5th, 2015 in Online Copywriting, Online Marketing, Online Travel writing, Web content marketing

Have pen, will travel. Travel writing is easy and bad travel writing is even easier. Here are five easy ways to not make a living from travel writing. Be superfluous The definition of superfluity is “to use a large amount or excess of something”. In the case of writing, the something is words. Bad travel…

4 reasons why your travel company really needs a blog

Jul 8th, 2015 in Content Generation, Online Copywriting, Online Marketing, Web content marketing

It’s a competitive world out there and social media has made the travel marketplace more competitive than ever, but why then is one of the most useful tools of online marketing being ignored by some travel companies? Many companies are engaging with clients on Facebook and Twitter, but so few travel companies are blogging. One…

7 Best Content Marketing Blogs to Follow

Apr 23rd, 2015 in Online Copywriting, Online Marketing

Whether you’re blogging for personal reasons or professionally, an old hand or newbie on the scene, you should aim to stay ahead of the content marketing game. To keep up with social media, blogging and internet marketing trends – and be the first to know if there have been any major SEO or search-engine specification…