4 reasons why your travel company really needs a blog

It’s a competitive world out there and social media has made the travel marketplace more competitive than ever, but why then is one of the most useful tools of online marketing being ignored by some travel companies? Many companies are engaging with clients on Facebook and Twitter, but so few travel companies are blogging.

One reason could be that companies still consider blogging to be an online diary and can’t see how this could enhance their business.

Well the truth is it is still an online diary. The difference is that what was once the ramblings of an individual has now become a powerful business marketing tool. Business are no longer shopfronts, and people are no longer satisfied with flashy ads on shop windows. It’s harder than ever now not only to get people to part with their hard earned income, but if you’re not actually talking to them you will never be heard because their attention will be on travel companies who are talking to them.

People need reassurance that you know exactly what they want and are offering them the very same experience that they are imagining that they will be getting. And unfortunately, a colourful brochure is just not going to cut it anymore. Unless it’s cleverly integrated into your business blog!

Still need convincing? Here are 4 more reasons to get talking online:

• Blogging is a great way to show potential new and existing clients that you have your finger on the pulse of not just your own business but also what’s happening in the local and international travel industry.
• Talking to your clients through a company blog is reassuring to them and helps you sustain long term communication with clients which converts to growth. Online marketing has become an essential part of any business plan, but for those in the tightly competitive travel industry it would signal a death knell to ignore it.
• Blogging enhances your credibility as an authority in the travel industry and is particularly useful way to promote your business as experts within a particular niche market. Successfully targeting one particular aspect of the travel industry is a guaranteed way to increase traffic to your website by speaking to a particular demographic and earning the reputation of being the go-to company for distinguished advice.
• The internet is not a fad and neither is online marketing. It is here to stay and is growing every day with more companies than ever including blogging as part of their strategy. Blogging is not just about telling stories, it is a powerful SEO tool and with well executed, relevant content people will keep coming back and they will share your content with their friends and family members.

People always want good value for their hard-earned money. Travel is not cheap and the internet is abound with scams or promises of fantastic deals with illegible fine print that all but cancels out the deal. A well-written blog is like a calm voice in a sea of internet noise. People are more inclined to pay attention (and money) to a business they trust. Your business blog is a way to prove your long term commitment to your clients and but most importantly it is an ongoing reference to your authority within a highly competitive industry.

Ever wonder how we’d write about a place we may have never been to?  Read this blog on travel writing to find out how.