According to The Content Marketing Institute, content marketing is defined as “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” Like most professions that are created through advancements in modern day technology, it takes a while…

Engaging customers with humour is an easy way to win over your audience and gain a larger following, because people are a lot more likely to share content that makes them laugh. Nandos have built their brand around the witty remarks it makes about local news items that they link back to their product or…

Until 20 or so years ago, the term ‘marketing’ referred only to offline campaigns. Yes, this even included technologically integrated platforms such as television. Ad agencies had no idea that in just a few short years after the arrival of the internet, it would become a catalyst that would not only offer an entirely new…

If you’re looking for South African specific travel stats, which don’t need a qualification in statistics to decipher, then you’ve come to the right place! Get the full interpretation of the stats here – download this report now! Please feel free to share this information or embed the infographic in your own blog or on…

We all know good marketing is really about the best use of psychological influence. Effective travel marketing is telling someone where they need to holiday and which hotel to stay in and have them believe it was their idea. You can’t do this with a hard sell of advertising days gone by, people just don’t…