An Alliance of Language and Media Practitioners (LAMP) is born…

Feb 7th, 2011 in Online Copywriting

On January 19th a new alliance was signed into existence which will change the copywriting industry, amongst others, forever. The Alliance of Language and Media Practitioners (LAMP) is the result of months of discussions between the Professional Editors Group (PEG), the South African Translators Institute (SATI), the Writers’ Guild of SA (WGSA) and the South…

Getting a blog off the ground

Jan 31st, 2011 in Content Generation, Online Copywriting, Online Marketing, Social Media

When it comes to online marketing, one of the easiest ways to rank within Google is to have continuously updating, relevant content on your site – a blog will help you achieve just that. Of course just installing a blog and then sitting back will also not help, the original content needs to be coming…

Generating Search Engine Friendly Copy

Jan 24th, 2011 in Content Generation, Online Copywriting, Online Marketing

I guess the first question should be “What is Search Engine Friendly Copy?” When someone types into a search engine (like Google, Yahoo etc), they will expect to find sites which are relevant to their search. You are ranked according to a number of things, the most basic being:

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