Facebook has taken over from our letter boxes, and has allowed us to create an online invitation that you can use to either invite a select few people, everyone on your friends list or the entire world, to your event.  It may not be a true reflection of the amount of people who will actually…

There is absolutely no doubt that the rise of online marketing has played right into the hands of the travel industry.  Facebook, Twitter, Instagram and travel-writing blogs are a perfect ready-made platforms for vintage-filtered images of exotic destinations, with matching enticingly imaginative prose posted directly into the hands of those who have asked for it. …

With mobile bookings fast becoming the number one contributor to the billion dollar travel industry, it’s worth the extra time and budget to ensure that your pages are your highest contributor to conversion through ease of use. Optimise for mobile There is an ongoing debate about the pros and cons of mobile sites vs responsive…

It’s a competitive world out there and social media has made the travel marketplace more competitive than ever, but why then is one of the most useful tools of online marketing being ignored by some travel companies? Many companies are engaging with clients on Facebook and Twitter, but so few travel companies are blogging. One…

In 2014, there were a total of 18,300,771 new blogs created on WordPress alone − an increase of 12.5% from 2013. That’s about 50,000 new blogs created every day, which works out to about 1.5 million blog posts/content published, every 24 hours!  These stats simply can’t be ignored… As the numbers indicate, online competition is…