The saying ‘content is king’ is often repeated, for good reason. It’s true that in the corporate arena, many individual elements of how you conduct business are king. Authority is king, for example. You need to communicate to potential customers or business partners that you are an authority in your niche to win their investment….

If you ask any marketing professional they will say unequivocally that using social media is good for business. That just like introducing a new dish to your menu, it’s a positive move. It’s definitely good for business. But is it always? What if you accidently use contaminated fish in your new menu item? With regular customers all…

Learning to navigate past Google’s continuously updated algorithms seems like a never ending game of Snakes and Ladders, just as you get near the top of the search results the algorithms change and you find yourself sliding back to page two. Just like the game, you can’t rely on luck – you have to constantly…

Finding content for your blogs and social media can be a really exciting part of your day but also a little tedious and time-consuming. Here are 9 content ideas that you can write and post before your first customer arrives for their morning coffee. 1. Pay attention to current events Check the internet for interesting…

Food blogging has become massively popular over the past decade. To some extent this is due to the rise of celebrity chefs and the hugely popular reality cooking shows, but it’s also because when you have to provide three meals a day, every single day – inspiration becomes a necessity and an online food resource…