When it comes to making sure that you have all the online content you need to make an impact with your target audience, it can become a little overwhelming trying to figure out what needs content and what doesn’t. Below is a check-list which outlines what online content you should have and what type of…

Your best friend has a blog, your neighbour has a blog, heck – even your college professor has joined the ranks of the millions of bloggers out there.  Everyone seems to be in on – and enjoying – this blogging trend…that is, everyone except you. Maybe you don’t like following what everyone else is doing,…

The origins of blogging The world of blogging can be an impenetrable fog for those not clued up on exactly what blogging is and how it can be utilised – the term “blog” is rather vague, which doesn’t help either. The word “blog” originates from “weblog”, a term coined in the 1990’s, which was simply…

In our age of connectedness and online content, everyone is a publisher.  From the man on the street and his Facebook update to the biggest brands in the world, everyone has something to say.  Talking about ourselves online is the easiest way to be visible.  The trick for businesses with an online presence is how…

With 800 Million users already registered, Facebook is the premier social media website. With this opportunity to reach prospective clients, many businesses are creating Facebook pages to promote their products and services and build their social media presence. If you’re thinking of joining the ranks of these Facebook entrepreneurs, remember the golden rule: your page…