If your goal is to reach targets such as sales uplift or more user registrations, then your content strategy needs to be goal-oriented and built around specific objectives and targets. Here are 5 reasons why your content plan should focus on end-goals rather than immediate vanity metrics such as ‘likes’: Vanity metrics don’t increase your…

Year in, year out we assertively set plans for the business year, but everything doesn’t always go to plan. Time and resource limitations can make a resolution that seemed like a great idea quickly take a backseat. Great marketing ideas – that seemed like sound strategy for the year to come, tend to get pushed…

As the New Year becomes a reality, it’s time to start looking ahead as to how you will grow and develop your brand in 2017. To truly gain traction, it pays to keep abreast of online marketing trends, so that competitors don’t beat you to capitalise on the latest winning tactic. There are many online…

Many jobs don’t simply stop when the holidays roll around and content marketing is one such jobs. To be effective on social media, you need to be continuously active. This means that the person responsible for the company’s web and social media rarely gets to take some time off to recharge, because their career and…