Two seconds – this is the miniscule amount of time marketers have to capture the attention of their audience in today’s society. We live in an age where time is no longer a luxury, but treated as a commodity, and Twitter is a platform that has made the most of this reality. Quite simply, Twitter…

“Marketing is a contest for people’s attention” said Seth Godin, but what this quote doesn’t tell us, is exactly how many people he is talking about. The growth of social media has happened so fast that it is almost immeasurable. Just over a decade ago, Facebook was a tool for University students, but today it…

Starting a personal brand from scratch is challenging, but with outsourcing and a game-plan you can quickly build authority and a strong online persona. Here are 5 things you need to form a compelling brand: A showcase for your expertise To start growing your personal brand, create a blog where you showcase your professional expertise….

Business branding is important for marketing your business services or products. Yet personal branding is an equally crucial aspect of selling your expertise online. What is a ‘personal brand’, exactly and why exactly is it so important? Defining ‘personal brand’ Your personal brand, like a business brand, is the image you communicate in the digital…