The relevancy of LinkedIn in 2017 has a lot of people confused. The business social networking site has over 400 million users and is continuing to see a growth in publications. It is a place where industry partners meet and connect on a purely professional level. Of course active users may be somewhat less, but…

Gaining the trust of your audience is a key step to converting casual blog readers into paying customers. Trust is why so many websites feature reviews and testimonials. Without signs that your brand has credibility, consumers have little to quieten their doubts. So how can you use content to build brand credibility? Create the perception of…

In content marketing, having concrete data and statistics to back up the points in your blog posts is a major signal of authority. When even a casual reader can see you know your subject and have done your research, this builds trust. Well-researched content is more likely to get shared and earn backlinks from other…

Click-through rates from paid ad campaigns can be high. Yet your cost per click or impression can also be expensive. Especially when there is high competition for your ad audience within your niche. So how do you increase your reach without paid advertising? Try these approaches: Create research-driven, original content Creating content for your niche based on…