Multichannel marketing is not new.  Since the beginning, marketers have been communicating with consumers across a variety of channels, and reaching their target markets by selecting the appropriate combination of media. However, the number of available platforms has grown exponentially in recent years, making marketers’ jobs that much more complicated.  Another new development, a result…

The networking, educational and sheer entertainment benefits of social media are indisputable. However, to be successful in this medium, you need to be willing to put in a lot of work, while being both consistent and flexible.  It’s easy to run out of steam if you don’t pace yourself.  Here are five rules to help…

Both in and out of the corporate world, it is now undoubtedly the era of the marketer. More specifically, it is the era of the marketer who can adapt well to a rapidly changing consumer market. The internet shifts the goal posts Marketing is being radically altered by the internet, and if you’re prepare to…

Lately, there’s been a new debate raging in the content marketing world. This time it’s not about the quality of content we should be producing (which should be awesome at all times), but how long it should be: just how many words should fill each blog post, article, or case study you write? Let’s find…