With so many other things to do with your time and skills when you’re the owner of a small business, writing great content or ensuring all the links on your site are working can be difficult to achieve. This is where online advertising comes in. The enormous difference successful online advertising can make to your…

What is Twitter? I’ve outlined this platform pretty well here and here. What does it do for your business? Having a Twitter profile increases your online footprint and offers another channel for your community to communicate with you.  Google also indexes tweets, so there are clear SEO advantages to being active on this platform. Tone…

What is Facebook? If I have to answer this question then you’ve been living under a rock some place cold and deserted. Find out more about Facebook here. What is a Facebook fan page? Facebook allows businesses to create fan pages in order to engage with their target market.  A fan page is similar to…

Using social media to promote any event, from a New Year’s Eve party to a business conference, is the “gilt-edged, handwritten” invitation of the 21st century.  The better it looks, the more likely they are to want to come.  Here is a 6-point plan to make the best out of your social media for an…